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Professional writing
We do professional writing for all media -
Our main subjects are press release,
press statement, interview and featured
article - useful tips for correcting press releases
and all information material
Nobody is perfect, but errors are very blaming - especially for a professional pr agency like us. We know: One of the most important and possibly most neglected areas of press release writing is the proofreading stage. Sometimes you have spent hours, maybe even days working on your communication strategy and press release, and now you have got one page and maybe one shot to turn some heads. If we do not spend the necessary time in this area, we will more than likely end up regretting it.

We read through many of press releases and it is unbelievable how many times we see blatant errors. Below, we have put together a checklist that we use in-house and have found to be highly effective.

Find some useful tips for correcting press releases and all
information material like statements, interviews and featured articles, which go to the media.

First of all: Print your document. Proofreading on the computer screen is generally more difficult. Errors are easier to detect on
hard copy as opposed to on a monitor.

1. Read your writing out loud. This helps to identify errors that you might miss if you just read
  silently to yourself.
2. Read when you are most alert, whatever that time may be. When you are tired, the odds of
  overlooking errors increase.
3. Divide up your tasks. Proof once for grammatical errors, again for spelling and punctuation and
  once more for content.
4. Have at least three people proofread your work. Being close to a project makes you more likely to
  skim over errors. Everyone has different strengths and will more than likely find different errors.
5. Place a blank sheet of paper just below the line you are proofreading and move your finger along
  under each word. This keeps your eyes from wandering to the text below.
6. When marking the document, try using proofreader marks. If you're not sure of the proofreader
  mark for a specific correction, simply write out the change you want to make. Be specific about
  your corrections; do not just circle the errors. A yellow highlighter pen may also come in handy.
7. Read your document through one final time, beginning from the bottom. This helps disconnect
  your mind from the content and focus on the individual words.
8. After you make final corrections, make sure to proof the revised document. Verify that all the
  corrections have been made.
9. Pass it around one more time. It's amazing that even after going through all these steps,
  someone will usually find a mistake.
If your are interested in going public to reach credibility please contact us.
May be we can help you with your press releases:
Dr. Bockow Public Relation's +49-(0) 251-38311-0.
Website Maintanance by www.cara-marketing.com