As public relations specialists we serve as advocates for businesses, nonprofit associations, universities, hospitals, and other organizations, and build and maintain positive relationships with the public. We use as professional instruments press release, press conference, statement and fact sheet.

As public relations specialists we handle organizational functions such as media, community, consumer and governmental relations; marketing campaigns; interest-group representation. Sometimes we handle it as a pr or a communication campaign; sometimes we use it as a classical marketing tool.

However, public relations is not only "telling the organization's story." Understanding the attitudes and concerns of consumers, employees and various other groups also is a vital part of our task. To improve communications we establish and maintain cooperative relationships with representatives of community, consumer and public interest groups and with representatives from print and broadcast journalism.
We write and distribute classical communications instruments like press releases and statements and we prepare your press conference or your television interview.

Most of the public relations specialists are former journalists and communication specialists. They worked within the media for years, we too. We learnt to prepare and write professional press releases and contact people in the media who might print or broadcast our material.

Only few people know: Many of the radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists like us.

We arrange and conduct programs to keep up contact between organization representatives and the public. For example, we set up speaking engagements and often prepare speeches for company officials. We find and organize employers at community projects; make film, slide, or other visual presentations at meetings and school assemblies; and plan conventions. In addition, we are responsible for preparing
annual reports and writing proposals for various projects.

People like us handle publicity for an individual or who direct public relations for a small organization
and a company may deal with all aspects of the job. We contact people, plan and research, and prepare material for distribution. We also may handle advertising or sales promotion work to support marketing.

If your are interested in going public telling the story of your business and organization
please contact us.
Maybe we can help you with your press releases:
Dr. Bockow Public Relation's +49-(0) 251-38311-0.